BTG and Hirepool have maintained a healthy technology relationship for 16 years. Over that time they have never had a major spat. So when Hirepool told BTG it was undertaking a market assessment of its delivery of its full-service solution for the first time in several years, BTG sucked in a big, big breath...

Just how BTG responded to the challenge is one of the reasons Hirepool says it knows it has the right IT partner.

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Hirepool has been providing Kiwis with tools for professional and DIY jobs for more than 60 years

With an extensive hire fleet displayed online, customers can order to pick-up and drop-off gear at various Hirepool branches nationwide.


Hirepool is New Zealand’s biggest hire operator. It has quality equipment to hire for everything from major construction projects and things like big events or filmmaking, through to what you might need for DIY.

Founded in 1955, Hirepool has grown to 70 branches throughout New Zealand. In the past couple of years a five-year digital transformation plan, including 20 IT projects in the past 24 months, has been an important part of that.

As Hirepool’s technology partner, BTG plays an integral part of that digital transformation. Neil Dwight, BTG’s Chief Operations Officer, says it has also meant Hirepool’s IT spend has grown.

“When Hirepool decided to do a market assessment we quickly realised it had little to do with our performance and more to do with the fact it’s the prudent thing for any company to do,” he says. “Actually it was good to be able to detail exactly the services and expertise we provide and explain the relevant costs.”

Ani Sengupta, General Manager of Digital and Technology for Hirepool, says doing a market check on technology costs was one of his mandates when he was appointed to his role two years ago.

“The impact of COVID-19 reinforced the need to examine all IT costs this year including our costs for managed services,” he says.

“The transparency BTG provided was impressive, professional and great value-add to us. They provided us with all details and insights we needed to be able to assess the costs objectively. Apart from the fact that BTG ended up as the top contender in the market for us, it was the way that they responded that assured us that we had the right IT partner and we could confidently commit to a multi-year contract. They are key to making our transformation a success.”


BTG’s team handles a wide range of Hirepool’s technology needs:

  • Service desk functionality and support
  • Cloud hosting in BTG’s own NZ-based data storage centres
  • Telephone - PABX

But BTG’s service goes further – right to the heart of Hirepool’s IT planning.

Brian Stephen, chief executive of Hirepool, says: “BTG has been a solid partner for us and we appreciate their support through the digital transformation we have undertaken.”

BTG’s technology chief Tim Figgins says working with Hirepool from high level planning to implementation and managing the interface with other IT suppliers means the work can be done efficiently.

“We have a fantastic team of people from solutions architects and developers through to people who can manage our accounts extremely well to handle Hirepool’s needs. Many of those people have been with us for more than 10 years. We take care to professionally develop our people and look to retain them.”

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BTG is a New Zealand-based technology service provider creating better connections for growing businesses here and across the ditch. With 80+ staff and 400+ customers across New Zealand and Australia, BTG specialises in expert engineering expertise, quality IT products and dedicated account management.

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