While generally people go through life trying to avoid explosions at work, RedBull Powder requires them and, clearly, is a task that needs plenty of focus. Worrying about support functions like IT isn’t always front of mind, so having a partner who does it instead is required.
“BTG isn’t afraid to be unique. They’ll find a solution to any need we have even if it’s outside typical best practice, because they know our business and understand what will work best for us.”
With more than a century of history behind it, one of New Zealand’s most historic brands needs more than just its solid reputation to maintain its edge.